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OOH Land Rover

HAVE YOU EVER?

National Print Ads

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HAVE YOU EVER?

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Aztec gods owner anniversary gift / Land Rover

Problem
Reward Land Rover Owners by engaging their senses in an immediate, unexpected and adventurous way.

Solution
The creative invited owners into a world of history and ancient culture by giving them gifts—a custom designed commemorative spoon and a packet of premium cocoa flavored with ancho chili—to create a drink similar to one highly prized by nobility during the height of Aztec civilization.

Results
Antidotal response from owners who received this package has been very positive. Detailed results of response generated by this direct mail piece include 178 sales, 79 incremental sales and an ROI of 298%.

Land Rover / invitation DM